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Werbeagentur für Bad Kötzting?
Besser ein Team, das bleibt.
Wir sind keine Agentur, sondern die externe Marketingabteilung für Unternehmen im Bayerischen Wald: ein festes Team aus dem Landkreis Cham, das du tageweise buchst und das deinen Betrieb nach ein paar Wochen kennt wie ein eigener Mitarbeiter.
Marketing für eine Kurstadt im Bayerischen Wald
Bad Kötzting lebt von Gästen: Hotels, Pensionen, Gastronomie, Kliniken und Gesundheitsangebote prägen die Stadt. Dazu kommen Handwerk, Handel und Mittelstand, die Kunden und Mitarbeiter aus dem ganzen Landkreis gewinnen wollen.
Für Betriebe im Tourismus heißt Marketing vor allem: gefunden werden, wenn Gäste ihren Urlaub planen. Das reicht vom gepflegten Google-Unternehmensprofil über Bilder, die Lust auf den Aufenthalt machen, bis zu Kampagnen, die ruhige Wochen füllen.
Das alles übernimmt bei uns ein festes Team, das du tageweise buchst. Kein Angebot pro Maßnahme, keine Stundenzettel, sondern laufende Umsetzung in wöchentlichen Sprints. Die Details stehen unter Pakete.
SUCCESSFUL WITH US
What can we achieve for you?
The No. 1 Expert
Stay top of mind at the right moment, as the leading provider & expert.
Bigger deal sizes
Better branding that motivates customers to pay higher prices, through even stronger trust in quality built before the purchase.
Content at level 10
Products and services presented so professionally and to such a high standard that they sell themselves.
Meaningful
Data & Facts
Clicks clearly understood through data, and better decisions for even greater success.
More followers. More likes. More customers.
A brand so attractive that every enthusiastic fan becomes a loyal customer, and vice versa.
Number 1 on Google
Always rank first and get found ahead of everyone else.
The No. 1 Expert
Stay top of mind at the right moment, as the leading provider & expert.
Social Media Advertising
We create and optimize your social media ads.
Simply more beautiful
We deliver groundbreaking design that stands out. Sometimes loud, sometimes quiet, but always impossible to miss.
Con(vert)tent
Products and services presented so professionally and to such a high standard that they sell themselves.
Meaningful
Data & Facts
Understand clicks clearly through data, and make better decisions for even greater success.
E-Commerce
With our e-commerce expertise, we bring your shop to the front.
Modern websites
We build websites that not only look great but also generate customers at the end of the day.
More referrals
Motivated customers & partners who give referrals, so new inquiries come in almost on their own.
More followers. More likes. More customers.
A brand so attractive that every enthusiastic fan becomes a loyal customer, and vice versa.
What makes us unique.
6 reasons why our clients choose us
Easy integration
A complete marketing team, integrated as easily as a software update.
Same budget
The same budget you'd spend on an in-house department - only more efficient and simpler.
More time
Save a whole year on recruiting, onboarding and building a marketing department.
A unique marketing system
Marketing processes that work, and smart processes, with the know-how to apply them successfully.
Better expertise
Proven methods that other companies have already used successfully.
Perfect overview
A marketing director as your point of contact and a complete team that works measurably through real-time reporting.
These criteria matter to us
Revenue
We work with companies from 500,000 euros in annual revenue
Team
You have no marketing team, or you're unhappy with your current one.
Ideas
Are you ready to try something new?
Size
We prefer working with small and medium-sized businesses
External marketing department isn't a label. It's our business model.
More and more agencies are realizing that their business model no longer works, so they call themselves an "external marketing department." We've been doing this since 2021 and were the first with this concept 5 years ago. But a new name doesn't change anyone's processes, structures, or mindset.
The agency model no longer works, so it simply gets called something else.
Every client is just one of many. Individual attention falls by the wayside.
Outdated or generic software that isn't aligned with the business model.
No knowledge transfer between projects, no learnings from other industries.
Constantly new contacts, constant re-onboarding. No continuity.
Campaigns are optimized for jury prizes, not for your business numbers.
We've never done anything else. Every process is built precisely for it.
Every client gets the full attention of a dedicated, well-coordinated team.
Market-leading software, used across the board and perfected for our model.
What works for one client directly benefits all the others.
Long-term predictability creates a stable team with the best people.
Even the unsexy measures deliver results. We do what works.
Calling yourself an "external marketing department" is easy. Being one isn't. Anyone who still works like an agency internally, with timesheets, rotating teams, and project-based thinking, ultimately delivers like an agency too. We built our processes, tools, and structures around this model from day one.
Saison, Stammgäste und Fachkräfte
Ob Pfingstritt, Wandersaison oder Kurgäste: Viele Betriebe rund um Bad Kötzting kennen starke und ruhige Phasen im Jahr. Gutes Marketing plant das mit ein, mit Kampagnen, die rechtzeitig vor der Saison starten, und mit Inhalten für die Wochen dazwischen.
Auch hier sind Mitarbeiter oft knapp. Deshalb denken wir Gästemarketing und Recruiting zusammen: Wer gern bei dir Urlaub macht oder essen geht, soll auch sehen, wie es ist, bei dir zu arbeiten.
Fotos und Videos entstehen bei dir vor Ort. Planung und Freigaben laufen digital über unser Kundenportal, so wie bei unseren Kunden im ganzen deutschsprachigen Raum. Beispiele findest du in unseren Success Stories.
- Bad Kötzting
- Blaibach
- Miltach
- Grafenwiesen
- Rimbach
- Hohenwarth
- Arnschwang
- Zandt
- Lam
- Lohberg
- Arrach
- Neukirchen b. Hl. Blut
Weitere Standortseiten:Werbeagentur ChamWerbeagentur RodingWerbeagentur Furth im WaldWerbeagentur Waldmünchen
Was kostet Marketing, das wirklich läuft?
Vergleiche die Kosten einer eigenen Marketingstelle mit einem festen externen Team, mit Gehalt, Nebenkosten, Tools und Recruiting.
In-house department
All the costs of your own marketing department
Personnel
For most companies, personnel costs are by far the largest share of the marketing budget. A functioning in-house department needs at least three roles: a marketing manager who owns the strategy and plans campaigns, a content creator who produces copy, social media posts, and blog articles, and a graphic designer for visual content, presentations, and advertising materials.
Depending on company size, more roles get added: social media manager, performance marketing specialist, SEO expert, or CRM manager. Gross salaries vary widely by city and experience. In Munich, a marketing manager runs 50,000 to 70,000 € gross, a junior content creator 35,000 to 45,000 €.
On top of that, there are always the employer contributions to social security, roughly 21 percent of the gross salary. These are forgotten surprisingly often, even though they make a massive difference.
Infrastructure
Marketing simply doesn't work without the right tools. A professional setup typically includes a CRM and marketing automation system like HubSpot (from 800 €/month), SEO tools like Semrush or Ahrefs (from 120 €/month), design software like Adobe Creative Cloud (60 € per license per month), plus project management, social media planning, and analytics.
Then the office costs: even in a hybrid model, every employee needs a workspace. Desk, monitor, chair, a share of rent, electricity, internet. That quickly adds up to 400 to 800 € per person per month.
And hardware gets overlooked all the time. MacBooks, external monitors, peripherals. Once you factor in depreciation and regular replacement, that's easily 2,000 to 3,000 € per person per year.
Additional costs
These are the hidden costs almost everyone underestimates. Training, for example. In an industry that changes monthly, that's not a luxury but an absolute must. Conferences like OMR or DMEXCO, online courses, certifications from Google, HubSpot, or Meta. That quickly adds up to 2,000 to 5,000 € per employee per year.
Recruiting is especially painful. A single open marketing position costs an average of 8,000 to 15,000 € in direct costs — job ads, headhunter fees, and the entire hiring process. On top of that come three to six months of ramp-up time during which the new person isn't yet productive. With an average turnover rate of 15 to 20 percent on marketing teams, this happens regularly.
And even then you still need external specialists. For video production, landing page development, specialized campaigns, or translations. These are all costs an in-house department doesn't eliminate but adds on top.
Leadership & management
This is the line item almost no one accounts for, yet it makes a huge difference. Leadership or management invests considerable time steering the marketing department.
Weekly check-ins, strategy alignment, approval processes for campaigns and budgets, one-on-ones, conflict management, and reporting to shareholders. All of it costs time. And not just any time, but the most expensive time in the company.
With an internal management hourly rate of 100 to 150 € and three to five hours per week, that adds up to 15,000 to 40,000 € per year in pure opportunity costs. That's time missing from the actual core business: product, sales, customer relationships. And it's practically never included in the calculation for an in-house department.
Werbeagentur Bad Kötzting: Fragen und Antworten
Kennt ihr euch mit Hotellerie und Tourismus aus?
Ja, zu unseren Kunden gehören auch Hotels. Wir wissen, wie Gäste suchen, vergleichen und buchen, und richten Website, Google-Profil, Social Media und Kampagnen danach aus.
Wie bekommen wir mehr Direktbuchungen statt über Portale?
Mit einer Website, die schnell lädt und sich auf dem Handy einfach buchen lässt, mit guter Sichtbarkeit bei Google und mit Kampagnen, die gezielt auf deine eigene Buchungsstrecke führen. Wie viel davon bei dir realistisch ist, schauen wir uns im Erstgespräch gemeinsam an.
Seid ihr auch für Handwerk und Mittelstand da?
Ja. Neben Tourismus und Gesundheit arbeiten wir für Industrie-, Handwerks- und Handelsbetriebe. Der Aufbau ist derselbe: ein festes Team, feste Tage, laufende Umsetzung.
Kommt ihr für Fotos und Videos nach Bad Kötzting?
Ja. Unser Sitz in Michelsneukirchen liegt im selben Landkreis. Shootings und Drehs planen wir so, dass an einem Tag möglichst viel Material für die nächsten Monate entsteht.
Was kostet die Zusammenarbeit?
Du buchst feste Tage pro Woche zu einem festen Monatspreis, ohne Stundenzettel und ohne Extrakosten für Tools. Was zu deinem Betrieb passt, klären wir im Erstgespräch.
Lass uns über deine Saison sprechen
Ein kurzes, unverbindliches Gespräch. Danach weißt du, wie ein festes Marketingteam für deinen Betrieb aussehen würde.
Jetzt unverbindlich anfragen
