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Werbeagentur in Furth im Wald?
Oder gleich eine Marketingabteilung.
Wir sind keine Agentur mit wechselnden Projektteams, sondern die externe Marketingabteilung für Unternehmen im Landkreis Cham. Ein festes Team aus Michelsneukirchen, das du tageweise buchst und das dranbleibt.
Marketing für Unternehmen in Furth im Wald
Furth im Wald liegt direkt an der Grenze zu Tschechien. Für Händler, Dienstleister und Betriebe heißt das: Der Markt endet nicht am Ortsschild, und der Wettbewerb um Kunden und Mitarbeiter auch nicht.
Wer hier sichtbar sein will, braucht mehr als eine Anzeige im Gemeindeblatt. Eine Website, die bei Google gefunden wird, ein gepflegtes Unternehmensprofil, regelmäßige Beiträge auf Social Media und Kampagnen, die genau die Menschen erreichen, die du ansprechen willst.
Das übernimmt bei uns ein festes Team mit Strategie, Design, Content, Ads und Web. Du buchst ein oder zwei Tage pro Woche, ein persönlicher CMO plant mit dir, das Team setzt um. Wie das aufgebaut ist, steht unter Pakete.
SUCCESSFUL WITH US
What can we achieve for you?
The No. 1 Expert
Stay top of mind at the right moment, as the leading provider & expert.
Bigger deal sizes
Better branding that motivates customers to pay higher prices, through even stronger trust in quality built before the purchase.
Content at level 10
Products and services presented so professionally and to such a high standard that they sell themselves.
Meaningful
Data & Facts
Clicks clearly understood through data, and better decisions for even greater success.
More followers. More likes. More customers.
A brand so attractive that every enthusiastic fan becomes a loyal customer, and vice versa.
Number 1 on Google
Always rank first and get found ahead of everyone else.
The No. 1 Expert
Stay top of mind at the right moment, as the leading provider & expert.
Social Media Advertising
We create and optimize your social media ads.
Simply more beautiful
We deliver groundbreaking design that stands out. Sometimes loud, sometimes quiet, but always impossible to miss.
Con(vert)tent
Products and services presented so professionally and to such a high standard that they sell themselves.
Meaningful
Data & Facts
Understand clicks clearly through data, and make better decisions for even greater success.
E-Commerce
With our e-commerce expertise, we bring your shop to the front.
Modern websites
We build websites that not only look great but also generate customers at the end of the day.
More referrals
Motivated customers & partners who give referrals, so new inquiries come in almost on their own.
More followers. More likes. More customers.
A brand so attractive that every enthusiastic fan becomes a loyal customer, and vice versa.
What makes us unique.
6 reasons why our clients choose us
Easy integration
A complete marketing team, integrated as easily as a software update.
Same budget
The same budget you'd spend on an in-house department - only more efficient and simpler.
More time
Save a whole year on recruiting, onboarding and building a marketing department.
A unique marketing system
Marketing processes that work, and smart processes, with the know-how to apply them successfully.
Better expertise
Proven methods that other companies have already used successfully.
Perfect overview
A marketing director as your point of contact and a complete team that works measurably through real-time reporting.
These criteria matter to us
Revenue
We work with companies from 500,000 euros in annual revenue
Team
You have no marketing team, or you're unhappy with your current one.
Ideas
Are you ready to try something new?
Size
We prefer working with small and medium-sized businesses
External marketing department isn't a label. It's our business model.
More and more agencies are realizing that their business model no longer works, so they call themselves an "external marketing department." We've been doing this since 2021 and were the first with this concept 5 years ago. But a new name doesn't change anyone's processes, structures, or mindset.
The agency model no longer works, so it simply gets called something else.
Every client is just one of many. Individual attention falls by the wayside.
Outdated or generic software that isn't aligned with the business model.
No knowledge transfer between projects, no learnings from other industries.
Constantly new contacts, constant re-onboarding. No continuity.
Campaigns are optimized for jury prizes, not for your business numbers.
We've never done anything else. Every process is built precisely for it.
Every client gets the full attention of a dedicated, well-coordinated team.
Market-leading software, used across the board and perfected for our model.
What works for one client directly benefits all the others.
Long-term predictability creates a stable team with the best people.
Even the unsexy measures deliver results. We do what works.
Calling yourself an "external marketing department" is easy. Being one isn't. Anyone who still works like an agency internally, with timesheets, rotating teams, and project-based thinking, ultimately delivers like an agency too. We built our processes, tools, and structures around this model from day one.
Vom Drachenstich bis zum Drachensee
Furth im Wald ist weit über die Region hinaus für den Drachenstich bekannt, dazu kommen der Drachensee und viele Gäste, die zum Wandern und Radfahren in den Bayerischen Wald kommen. Für Gastronomie, Unterkünfte, Freizeitangebote und Veranstalter heißt das: Die wichtigsten Wochen im Jahr sind planbar, und das Marketing sollte es auch sein.
Wir planen Themen und Kampagnen rund um die Saison und große Termine, produzieren Fotos und Videos vor Ort und sorgen dafür, dass Gäste dich finden, bevor sie anreisen. Für Handwerk, Handel und Industrie geht es eher um Anfragen und Bewerbungen. Die Arbeitsweise ist dieselbe.
Abstimmung und Freigaben laufen digital über unser Kundenportal, so wie bei unseren Kunden im ganzen deutschsprachigen Raum. Beispiele findest du in unseren Success Stories.
- Furth im Wald
- Eschlkam
- Arnschwang
- Gleißenberg
- Weiding
- Runding
- Neukirchen b. Hl. Blut
- Cham
Weitere Standortseiten:Werbeagentur ChamWerbeagentur RodingWerbeagentur Bad KötztingWerbeagentur Waldmünchen
Was würde dich eine eigene Marketingabteilung kosten?
Trag deine Zahlen ein: Gehälter, Nebenkosten, Tools, Recruiting und Führungszeit. Dann siehst du, was ein internes Team im Vergleich zu einem festen externen Team kostet.
In-house department
All the costs of your own marketing department
Personnel
For most companies, personnel costs are by far the largest share of the marketing budget. A functioning in-house department needs at least three roles: a marketing manager who owns the strategy and plans campaigns, a content creator who produces copy, social media posts, and blog articles, and a graphic designer for visual content, presentations, and advertising materials.
Depending on company size, more roles get added: social media manager, performance marketing specialist, SEO expert, or CRM manager. Gross salaries vary widely by city and experience. In Munich, a marketing manager runs 50,000 to 70,000 € gross, a junior content creator 35,000 to 45,000 €.
On top of that, there are always the employer contributions to social security, roughly 21 percent of the gross salary. These are forgotten surprisingly often, even though they make a massive difference.
Infrastructure
Marketing simply doesn't work without the right tools. A professional setup typically includes a CRM and marketing automation system like HubSpot (from 800 €/month), SEO tools like Semrush or Ahrefs (from 120 €/month), design software like Adobe Creative Cloud (60 € per license per month), plus project management, social media planning, and analytics.
Then the office costs: even in a hybrid model, every employee needs a workspace. Desk, monitor, chair, a share of rent, electricity, internet. That quickly adds up to 400 to 800 € per person per month.
And hardware gets overlooked all the time. MacBooks, external monitors, peripherals. Once you factor in depreciation and regular replacement, that's easily 2,000 to 3,000 € per person per year.
Additional costs
These are the hidden costs almost everyone underestimates. Training, for example. In an industry that changes monthly, that's not a luxury but an absolute must. Conferences like OMR or DMEXCO, online courses, certifications from Google, HubSpot, or Meta. That quickly adds up to 2,000 to 5,000 € per employee per year.
Recruiting is especially painful. A single open marketing position costs an average of 8,000 to 15,000 € in direct costs — job ads, headhunter fees, and the entire hiring process. On top of that come three to six months of ramp-up time during which the new person isn't yet productive. With an average turnover rate of 15 to 20 percent on marketing teams, this happens regularly.
And even then you still need external specialists. For video production, landing page development, specialized campaigns, or translations. These are all costs an in-house department doesn't eliminate but adds on top.
Leadership & management
This is the line item almost no one accounts for, yet it makes a huge difference. Leadership or management invests considerable time steering the marketing department.
Weekly check-ins, strategy alignment, approval processes for campaigns and budgets, one-on-ones, conflict management, and reporting to shareholders. All of it costs time. And not just any time, but the most expensive time in the company.
With an internal management hourly rate of 100 to 150 € and three to five hours per week, that adds up to 15,000 to 40,000 € per year in pure opportunity costs. That's time missing from the actual core business: product, sales, customer relationships. And it's practically never included in the calculation for an in-house department.
Werbeagentur Furth im Wald: Fragen und Antworten
Wo sitzt ihr, und kommt ihr auch nach Furth im Wald?
Unser Sitz ist in Michelsneukirchen im Landkreis Cham. Für Workshops, Fotoshootings und Drehs kommen wir zu dir. Die laufende Zusammenarbeit geht digital über unser Kundenportal und kurze Calls.
Lohnt sich ein festes Marketingteam auch für kleinere Betriebe?
Oft gerade für sie. Eine eigene Marketingstelle rechnet sich in kleineren Betrieben selten, und eine Person allein deckt nicht alles ab. Mit festen Tagen pro Woche bekommst du ein ganzes Team zu einem festen Monatspreis.
Könnt ihr Marketing rund um Veranstaltungen und die Saison planen?
Ja. Wir legen gemeinsam fest, welche Termine im Jahr wichtig sind, und planen Inhalte und Kampagnen so, dass sie rechtzeitig vorher starten. Fotos und Videos von Veranstaltungen nutzen wir danach für die Monate, in denen weniger los ist.
Wie werden wir bei Google besser gefunden?
Mit einer schnellen, gut aufgebauten Website, einem gepflegten Google-Unternehmensprofil, Bewertungen und Inhalten, die die Fragen deiner Kunden beantworten. Was bei dir am meisten bringt, sehen wir uns im Erstgespräch an.
Wie schnell können wir starten?
Wir betreuen bewusst nur eine begrenzte Zahl an Kunden gleichzeitig. Im Erstgespräch sagen wir dir ehrlich, ab wann ein Platz frei ist. Danach beginnt die Zusammenarbeit mit einem Onboarding.
Sprechen wir über dein Marketing
Ein kurzes, unverbindliches Gespräch. Danach weißt du, ob ein festes Marketingteam zu deinem Betrieb passt.
Jetzt unverbindlich anfragen
