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Werbeagentur in Roding?
Lieber ein festes Marketingteam.
MORE. sitzt ein paar Kilometer weiter in Michelsneukirchen. Wir sind keine Agentur, die Projekte abarbeitet, sondern die externe Marketingabteilung für Betriebe aus Roding: ein festes Team, tageweise gebucht.
Marketing für Betriebe aus Roding
Roding ist die zweitgrößte Stadt im Landkreis Cham und vom Mittelstand geprägt: Industrie, Maschinenbau, Handwerk und Handel. Viele Betriebe verkaufen weit über die Region hinaus. Das Marketing bekommt trotzdem oft nur die Zeit, die neben dem Tagesgeschäft übrig bleibt.
Genau dafür gibt es uns. Du buchst ein oder zwei feste Tage pro Woche und bekommst Strategie, Design, Content, Ads, Website und Projektmanagement aus einer Hand. Dein persönlicher CMO plant mit dir die Themen, das Team setzt sie Woche für Woche um.
Statt für jede Broschüre, jede Kampagne und jeden Relaunch neue Angebote einzuholen, hast du ein Team, das dein Unternehmen schon kennt. Wie die Zusammenarbeit aufgebaut ist, steht unter Pakete.
SUCCESSFUL WITH US
What can we achieve for you?
The No. 1 Expert
Stay top of mind at the right moment, as the leading provider & expert.
Bigger deal sizes
Better branding that motivates customers to pay higher prices, through even stronger trust in quality built before the purchase.
Content at level 10
Products and services presented so professionally and to such a high standard that they sell themselves.
Meaningful
Data & Facts
Clicks clearly understood through data, and better decisions for even greater success.
More followers. More likes. More customers.
A brand so attractive that every enthusiastic fan becomes a loyal customer, and vice versa.
Number 1 on Google
Always rank first and get found ahead of everyone else.
The No. 1 Expert
Stay top of mind at the right moment, as the leading provider & expert.
Social Media Advertising
We create and optimize your social media ads.
Simply more beautiful
We deliver groundbreaking design that stands out. Sometimes loud, sometimes quiet, but always impossible to miss.
Con(vert)tent
Products and services presented so professionally and to such a high standard that they sell themselves.
Meaningful
Data & Facts
Understand clicks clearly through data, and make better decisions for even greater success.
E-Commerce
With our e-commerce expertise, we bring your shop to the front.
Modern websites
We build websites that not only look great but also generate customers at the end of the day.
More referrals
Motivated customers & partners who give referrals, so new inquiries come in almost on their own.
More followers. More likes. More customers.
A brand so attractive that every enthusiastic fan becomes a loyal customer, and vice versa.
What makes us unique.
6 reasons why our clients choose us
Easy integration
A complete marketing team, integrated as easily as a software update.
Same budget
The same budget you'd spend on an in-house department - only more efficient and simpler.
More time
Save a whole year on recruiting, onboarding and building a marketing department.
A unique marketing system
Marketing processes that work, and smart processes, with the know-how to apply them successfully.
Better expertise
Proven methods that other companies have already used successfully.
Perfect overview
A marketing director as your point of contact and a complete team that works measurably through real-time reporting.
These criteria matter to us
Revenue
We work with companies from 500,000 euros in annual revenue
Team
You have no marketing team, or you're unhappy with your current one.
Ideas
Are you ready to try something new?
Size
We prefer working with small and medium-sized businesses
External marketing department isn't a label. It's our business model.
More and more agencies are realizing that their business model no longer works, so they call themselves an "external marketing department." We've been doing this since 2021 and were the first with this concept 5 years ago. But a new name doesn't change anyone's processes, structures, or mindset.
The agency model no longer works, so it simply gets called something else.
Every client is just one of many. Individual attention falls by the wayside.
Outdated or generic software that isn't aligned with the business model.
No knowledge transfer between projects, no learnings from other industries.
Constantly new contacts, constant re-onboarding. No continuity.
Campaigns are optimized for jury prizes, not for your business numbers.
We've never done anything else. Every process is built precisely for it.
Every client gets the full attention of a dedicated, well-coordinated team.
Market-leading software, used across the board and perfected for our model.
What works for one client directly benefits all the others.
Long-term predictability creates a stable team with the best people.
Even the unsexy measures deliver results. We do what works.
Calling yourself an "external marketing department" is easy. Being one isn't. Anyone who still works like an agency internally, with timesheets, rotating teams, and project-based thinking, ultimately delivers like an agency too. We built our processes, tools, and structures around this model from day one.
Wer in Roding wachsen will, braucht Bewerber
Für viele Unternehmen im Regental ist nicht der Absatz das Nadelöhr, sondern das Personal. Gute Leute pendeln nach Regensburg oder wissen gar nicht, welche Arbeitgeber es direkt vor ihrer Haustür gibt.
Deshalb gehört Employer Branding bei uns zum Marketing dazu: eine Karriereseite, Stellenanzeigen, die man gern liest, Fotos und Videos aus dem echten Betrieb und Kampagnen auf Meta und LinkedIn, die gezielt Menschen im Umkreis erreichen. Alle Bausteine findest du unter Leistungen.
Für Shootings und Drehs sind wir aus Michelsneukirchen schnell bei dir in der Halle, in der Werkstatt oder im Büro. Abstimmung und Freigaben laufen digital über unser Kundenportal.
- Roding
- Walderbach
- Reichenbach
- Stamsried
- Pösing
- Michelsneukirchen
- Falkenstein
- Zell
- Wald
- Nittenau
- Bruck
- Cham
Weitere Standortseiten:Werbeagentur ChamWerbeagentur Bad KötztingWerbeagentur Furth im WaldWerbeagentur Waldmünchen
Eigene Stelle oder festes externes Team?
Rechne nach, was eine Marketingstelle in deinem Betrieb kostet, mit Gehalt, Nebenkosten, Tools, Recruiting und Einarbeitung, und vergleiche es mit einem festen Team.
In-house department
All the costs of your own marketing department
Personnel
For most companies, personnel costs are by far the largest share of the marketing budget. A functioning in-house department needs at least three roles: a marketing manager who owns the strategy and plans campaigns, a content creator who produces copy, social media posts, and blog articles, and a graphic designer for visual content, presentations, and advertising materials.
Depending on company size, more roles get added: social media manager, performance marketing specialist, SEO expert, or CRM manager. Gross salaries vary widely by city and experience. In Munich, a marketing manager runs 50,000 to 70,000 € gross, a junior content creator 35,000 to 45,000 €.
On top of that, there are always the employer contributions to social security, roughly 21 percent of the gross salary. These are forgotten surprisingly often, even though they make a massive difference.
Infrastructure
Marketing simply doesn't work without the right tools. A professional setup typically includes a CRM and marketing automation system like HubSpot (from 800 €/month), SEO tools like Semrush or Ahrefs (from 120 €/month), design software like Adobe Creative Cloud (60 € per license per month), plus project management, social media planning, and analytics.
Then the office costs: even in a hybrid model, every employee needs a workspace. Desk, monitor, chair, a share of rent, electricity, internet. That quickly adds up to 400 to 800 € per person per month.
And hardware gets overlooked all the time. MacBooks, external monitors, peripherals. Once you factor in depreciation and regular replacement, that's easily 2,000 to 3,000 € per person per year.
Additional costs
These are the hidden costs almost everyone underestimates. Training, for example. In an industry that changes monthly, that's not a luxury but an absolute must. Conferences like OMR or DMEXCO, online courses, certifications from Google, HubSpot, or Meta. That quickly adds up to 2,000 to 5,000 € per employee per year.
Recruiting is especially painful. A single open marketing position costs an average of 8,000 to 15,000 € in direct costs — job ads, headhunter fees, and the entire hiring process. On top of that come three to six months of ramp-up time during which the new person isn't yet productive. With an average turnover rate of 15 to 20 percent on marketing teams, this happens regularly.
And even then you still need external specialists. For video production, landing page development, specialized campaigns, or translations. These are all costs an in-house department doesn't eliminate but adds on top.
Leadership & management
This is the line item almost no one accounts for, yet it makes a huge difference. Leadership or management invests considerable time steering the marketing department.
Weekly check-ins, strategy alignment, approval processes for campaigns and budgets, one-on-ones, conflict management, and reporting to shareholders. All of it costs time. And not just any time, but the most expensive time in the company.
With an internal management hourly rate of 100 to 150 € and three to five hours per week, that adds up to 15,000 to 40,000 € per year in pure opportunity costs. That's time missing from the actual core business: product, sales, customer relationships. And it's practically never included in the calculation for an in-house department.
Werbeagentur Roding: Fragen und Antworten
Habt ihr ein Büro in Roding?
Unser Sitz ist in Michelsneukirchen, wenige Kilometer von Roding entfernt. Workshops, Shootings und Drehs machen wir bei dir im Betrieb. Die laufende Abstimmung geht digital über unser Kundenportal und kurze Calls.
Lohnt sich das für einen Betrieb mit 20 oder 50 Mitarbeitern?
Gerade dann. Eine eigene Marketingstelle ist in dieser Größe oft zu viel, und eine einzelne Person kann nicht Strategie, Design, Ads und Website gleichzeitig abdecken. Mit festen Tagen pro Woche bekommst du ein ganzes Team zu einem festen Monatspreis.
Helft ihr auch bei der Suche nach Fachkräften?
Ja. Employer Branding und Recruiting-Kampagnen gehören bei uns zum Marketing. Wir bauen Karriereseiten, schreiben Stellenanzeigen, produzieren Bilder und Videos aus deinem Betrieb und schalten Anzeigen, die Menschen im Umkreis erreichen.
Wir verkaufen B2B. Bringt Social Media da überhaupt etwas?
Ja, nur anders als im Endkundengeschäft. Im B2B zählen LinkedIn, Fachbeiträge, Referenzen und eine Website, die Anfragen sauber abholt. Wir planen das passend zu deinem Vertrieb und nicht nach Reichweite.
Wie läuft der Start ab?
Zuerst gibt es ein kurzes, unverbindliches Gespräch. Passt es, folgt ein Onboarding, in dem wir dein Unternehmen, deine Zielgruppen und deine Ziele kennenlernen. Danach arbeiten wir in wöchentlichen Sprints.
Kurz kennenlernen?
Ein Gespräch per Video oder bei dir im Betrieb. Danach weißt du, ob ein festes Marketingteam für dein Unternehmen Sinn ergibt.
Jetzt unverbindlich anfragen
